Shigeru Miyamoto Says Nintendo Will Be Far More Aggressive In Using Their IP’s


Legendary developer Shigeru Miyamoto has told investors that when it comes to Nintendo’s next video game platform the NX, they will be much more aggressive with their long-standing IP’s. He says that he wants to reach more children and the company will be able to do this by leveraging smart devices.

Mr. Miyamoto chimes in on NX. “We are going to be far more aggressive in using our IP, and not just stop with licensing, as in the past. The first example is Amiibo. We want our IP to better reach more children, and smart devices is just one vehicle.”

Sources: MyNintendoNewsThe Wall Street Journal Japan Blog

Do you think Nintendo is being aggressive enough with their IP? Is there anything else you think they should do? Share and let me know in the comments below!

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